That emotional new Volvo commercial isn’t ‘pro-family.’ It’s just advertising

A young woman approaches her distracted partner. He asks her if something’s wrong. She hesitates. Then reveals the positive pregnancy test. They quietly embrace, incredibly happy at the news.  As she heads out to run an errand, the phone rings and it’s the guy’s mom; he hesitantly tells her the news, then launches into a lifetime of his hopes and dreams and fears and ambitions for fatherhood. As we hear his conversation, we see his partner walking around their urban neighborhood,...