Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. As the Taylor Swift “Eras” era approaches its finale, the impact of the Swifty Economy is showing no weakness. The pop juggernaut’s last feat, in fact, may be saving Target’s holiday season: Fans lined up at the store on Black Friday to snap up new vinyl and CD versions of her latest album, as well as The Eras Tour Book, available exclusively through the big-box retailer; the $40...
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