Streaming companies have a quitting problem—and the bundle could help fix it

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Quitters are having a moment. Always a headache for digital-subscription businesses, they’re even more of an issue when such businesses mature and can no longer rely on breakneck growth to counter churn worries. The quitter problem has lately been in the news thanks to the Justice Department suing Adobe for allegedly making its subscriptions deceptively hard to cancel (which Adobe...