The year is 1983 when a 28-year-old Steve Jobs takes the podium at the International Design Conference in Aspen. Apple has recently released the Lisa computer, and the Mac will be introduced the following year. Surrounded by an audience of hundreds of designers, Jobs asks for a show of hands of people who own an Apple computer—or any computer at all. The room is awkwardly silent. “Uh-oh,” he says with a laugh.  Undeterred, Jobs—who is still in his bow tie era—casually...

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