Starbucks CEO, Brian Niccol, promises a return to the golden age of Starbucks

It’s no longer a treat to go to Starbucks. And it hasn’t been in a long time. The coffee chain has become a sloppy, expensive utility, more eager to get you out than invite you in. As a customer, I feel both used by the corporation and a little guilty for the company’s overworked frontline employees.  And in a brilliant first memo from Brian Niccol, the new chairman and CEO of Starbucks (who hails from Taco Bell and Chipotle), he promises that “we’re getting back to...