I swear that I can smell the sweet scent of marshmallows through the cardboard. And by the time my family is filling its bowls with corn flour Os and pastel-colored marshmallow “Cam” cats, the sugary odor is so rich it feels as if we might be standing in a rice krispies treat factory. “This is in my top five,” my son, a connoisseur of sweet cereals, quickly declares.  “[But] the marshmallows aren’t squishy!” my daughter notes. This is Squishmallows cereal, the newest product from...

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