Small businesses lean into ‘cozy’ and ‘festive’ trends this holiday season

After the busy Black Friday holiday weekend, Kristen Tarnol, owner of Emerald Forest Gifts in Studio City, California, is already asking her supplier to send more fuzzy alpaca scarves and warm slippers that were best sellers over the weekend. “Even though it’s Los Angeles … I think people are looking for cozy items, really,” she said. With a late Thanksgiving, the holiday shopping season is five days shorter than last year, and owners of small retail shops say people have been...