Sandisk Corporation, the maker of flash drives and memory cards, debuted a new logo today, and it’s based on a single pixel. “It all started with the pixel, which is the fundamental smallest unit of data,” says Andre Filip, CEO of ELA Advertising, who helped develop the new visual identity with Sandisk ahead of its planned spin-off from parent company Western Digital next year. [Image: Sandisk] The new minimalist logo retains the open “D” letterform, which appeared in...
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