This week Samsung launched their Odyssey OLED G9, their top-of-the-line ultrawide monitor aimed at gamers. The curved object's promises--complete immersion and a competitive advantage—explain why the category specifically targets gamers; the thinking is they're the only ones willing to pay top dollar (this one runs $2,200) for those benefits. Thus the G9's guts deliver the lightning-quick response times and refresh rates—0.03ms and 240Hz, respectively, if that means anything to...

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