Procreate’s CEO thinks the tech industry is killing creativity. He’s right

James Cuda, CEO of the creativity app Procreate, shocked the creative and technology worlds last week when he announced on X that his company was never going to use generative artificial intelligence in its products. Immediately, the two communities took sides. “The tech people said this was going to age like milk; that we were going in the wrong direction, and we were probably gonna change our mind,” Cuda tells me over a videoconference from his home in Tasmania. Creative...