Patreon’s shape-shifting logo is a reflection of a changing internet

Since launching more than 11 years ago, Patreon has become a lifeline for nearly a quarter million creators. Its eclectic community of musicians and whiskey tasters, poets and painters, podcasters and textile artists use the site for selling products and providing exclusive content and experiences to their subscribers, or “patrons.”  In recent years, however, Patreon has retooled key product features. As it shifted to become a “creator company,” Patreon wanted to shine a brighter...