One of the world’s most boring companies just got one of the year’s most interesting logos

While consumer-facing brands pay top dollar for logos that stand out in the marketplace, branding for B2B companies that sell things like cloud computing or cybersecurity tend to be reserved—and frankly, uninspiring. But the new visual identity for the data center company Centersquare flips that notion on its head proving that even “boring” companies deserve a stellar rebrand.[Image: courtesy JKR] Centersquare, a Texas-based data center company, was formed earlier this year through the...