On’s new Cloud sneaker uses spray-on plastic to build a shoe in 6 minutes

Inspiration comes in many forms. In this case, it was a hot glue gun on Halloween. A senior member of On’s innovation team, Johannes Voelchert, stumbled across a video in which a crafter squeezed a thin filament of hot glue into a fluff of spider web. They wondered, could create a shoe the same way, and rather than laughing at the idea, team at On took it quite seriously. “My brief was, ‘you go wild, go crazy, and I pay,” says Ilmarin Heitz, senior director of footwear at...