Nike, Levi’s, and Coca-Cola are betting on the Paris Olympics to boost sales

U.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales. Comcast’s NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18% for the latest Olympics compared to the 2021 summer Olympics in Tokyo. Here is look at some of the U.S. companies whose executives have recently touted summer Olympics...