Multidimensional takes brands where omnichannel never could

Stop me if you’ve heard this one before. A doctor recommends an over-the-counter topical cream to their patient. Ever fastidious, the patient gets a second opinion from Dr. Google. The patient likes what they read, and also learns that a big-box retailer just a quick bike ride away has the cream in stock. Mindful of their carbon footprint, the patient resolves to ride to the store rather than having the product shipped—even if it’s ostensibly less convenient. But at the pharmacy section,...