Mixed feelings: A new study shows creatives are fully embracing AI, but not all are happy about it

Joe Kessler thinks AI is at an inflection point. As the global head United Talent Agency‘s research, data and strategy arm called UTA IQ, he believes the technology is past the point of inevitability—and he has the research to back it up. In a new study “AI Takes Center Stage: The Real-Time Impact of AI In Creative Media & Marketing,” Kessler and his team found that many creatives across advertising, marketing, and entertainment are already using AI in their jobs—and a growing number...