Mira Murati and David Droga on why creatives should—and shouldn’t—worry about AI

When the global advertising and marketing industry converges in the south of France this week for the Cannes Lions, the most popular topic of conversation will undoubtedly be AI. Over the last two years, brands and marketers have embraced AI, both creatively and operationally. Some creatives are already all-in. A new report from United Talent Agency, which surveyed more than 500 creative professionals across advertising and entertainment, found that 75% say they are creating...