Minnesota’s biggest newspaper just rebranded itself. Is it enough to save local news?

Tim Walz isn’t the only Minnesotan making news. The state’s lead newspaper, the Minneapolis Star Tribune, recently relaunched as the Minnesota Star Tribune. The name change signals a shift from a Twin Cities-focused publication (one of the largest dailies in the country) to one that will expand its coverage, hire more reporters, and cover statewide issues. To communicate that change to the world, the newspaper has pulled out all the stops: a digitally enhanced website rebuild; new...