MIIN SILOK ???? BRAND IDENTITY

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The Client HLB Life & Healthcare is aiming for Dermacosmetics, which improves customers' skin and realizes customer satisfaction under the mission of HLB Group called Human Life Better. To address the skin concerns of women in their 30s and 40s, MIIN SILOK was created as a premium brand using rice lees, an extract from traditional Korean rice wine, makgeolli. The name blends "miin," representing inner and outer beauty, and "silok," meaning historical records compiled over centuries,...

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