Let’s face it: It can be hard for brands to make a name for themselves, let alone in their first several years in business. The five Brands That Matter honorees in the on the rise category have all stood out by leaning into what makes them unique. 818 Tequila, for example, has made a name for itself outside of its famous founder, Kendall Jenner, and become a budget-conscious national spirit. Little Sesame has carved out its niche by making its hummus from regeneratively grown...

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