Jolt Cola is back, Sephora tweens get their own scent, and Tesla peddles a $450 bottle of mezcal

This week in branding news, the ’80s soda Jolt Cola staged its second return from the dead, the founder of Monday Haircare introduced a fragrance line for Gen Alpha, and Tesla released a limited-edition mezcal. Here’s everything you need to know. [Image: Jolt Cola] Jolt Cola recharges The news: A forgotten icon is set to return this year. Jolt Cola—the edgy cousin of Coke and Pepsi—enjoyed a brief stint as one of the most caffeinated colas available in the ’80s and ’90s, and is...