Jaguar’s new EV is as wild as its new logo

news via Fast Company - co-design in Design

Jaguar has finally unveiled the car at the center of its viral campaign: an electric four-door GT concept car named Type 00 (pronounced “Type Zero-Zero”). But the car—shown in bright pink and sky blue during Miami Design Week—isn’t just a car. It’s the centerpiece of a controversial effort by Jaguar to rebrand the 89-year-old automaker as it enters the EV age.  Two weeks ago, the British automaker rolled out new branding and marketing leading up to the reveal. Jaguar had a new, modern...

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