Jaguar’s controversial rebrand is bringing the car into the EV era

Jaguar, the 90-year-old sports car brand operated under parent company Jaguar Land Rover (JLR), has plans to “completely reset” its image to become an ultra-luxury, fully electric-vehicle brand. To make the change, the brand is scrapping its iconic jaguar logo. At a recent press briefing from its headquarters in England, Jaguar executives announced that the brand is aiming to fully relaunch to capture a growing audience of EV buyers. In the coming years, the carmaker plans to...