Is AI The End Of Marketing?

Answering this question in the affirmative puts you in fraught company. Many have proclaimed the end of marketing before. In a book on the cusp of the new century, maverick Coke CMO Sergio Zyman announced the end of marketing as we know it. The primary focus on creativity would give way to a primary focus on sales, he said. But since then, we’ve rediscovered the primary place of creativity in driving sales. Which is precisely why, in his pandemic-era book, social media maven Carlos Gil...