Inside the tradition-bucking branding of the Paris 2024 Olympics

“I’m in love with Paris, but it’s really uptight, in a way.” That’s Anaïs Guillemané Mootoosamy. Parisian, designer, and Strategy Director at Conran Design Group—the firm that created the branding for the Paris 2024 Olympic and Paralympic Games. While Conran didn’t create the Paris 2024 logo, it built everything else you’ll see at the Games. The work includes everything from the colorful backdrops of events, to banners displayed across the city, to the red cap mascots “the...