Inside the brand that made cottage cheese cool again

Cottage cheese was stale. And around a decade ago, Jesse Merrill went to the supermarket and took notice. “There were like cobwebs on the shelf,” he says. “It looked like products that hadn’t been innovated since the ’70s. Cottage cheese was [once] actually bigger than yogurt, and then just fell off due to a complete lack of innovation.” Merrill had gone to the store with a purpose. He says he’d joined Honest Tea as VP of marketing at a time when the company was making...