Inside NASA’s branding for its biggest mission in years

The stakes are high for NASA’s Artemis missions. Starting next year, the agency will put the first woman and first person of color on a mission to orbit the moon. The following year, a NASA crew will actually land on the moon, exploring more of its surface than ever before—and work alongside others to build a presence there, which will deeply inform humanity’s quest to Mars. Up until now, reps for an external team that collaborated with NASA on the campaign say they weren’t cleared to...