Inside McDonald’s plan to make the Chicken Big Mac your new favorite burger

When’s the last time you watched a 90-minute McDonald’s commercial? Last week, superstar streamer Kai Cenat talked about the new Chicken Big Mac. He had John Cena as a guest on a Twitch stream, where the two ate the new limited-edition burger and talked extensively about how they felt about it. All the while, viewer comments are constantly rolling. The one hour and 23 minute show has more than 2.6 million views. Cenat also stars in a few traditional commercials for the Chicken Big...