Kevin Nolan doesn’t have the same worries that many CEOs do. While most executives are focused on the bottom line, with an ever-increasing appetite for escalating profits, his FirstBuild, an innovation hub for GE Appliances, is tasked to simply break even. FirstBuild might not be a familiar name to many consumers, but its products increasingly are. The unit was responsible for the Opal Nugget Ice machine, which was first announced in 2015; the GE Mella, a Keurig-like device for...

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