Industrial Design Case Study: The PureTorque Training Aid

"An elite physical trainer came to us with a prototype of what would become the PureTorque, a scientifically proven tool for more effectively targeting the muscles in your torso," writes industrial design firm The Metcalfe Group. "We were able to refine his original idea to create something that was light, easy to use, strong, visually compelling, and, most importantly, incredibly effective." Early prototypes removed mass from the inventor's prototype and focused how the device should be...