Industrial Design Case Study: SeymourPowell Tackles Brompton Bike Rental Stations

Brompton Bikes wanted to create their own dedicated bikeshare system. Because their products fold down, this system would obviously be different from dock-based bikeshare programs. The company hired industrial design consultancy SeymourPowell to figure it out. "A modular secure locker for hire cycles that makes seamless city travel as easy as riding a bike."? "Brompton, famous maker of lightweight foldable and portable cycles, saw an opportunity to set up a network of unmanned but secure...