Industrial Design Case Study: Minimal's Solution to Combat Single-Use Package Design

Startup Small Wonder seeks to shake up the packaging and delivery methods of haircare products, making them more sustainable. To realize their goals, they turned to Scott Wilson's Chicago-based ID firm Minimal. Tiny Footprint, Lasting ImpactSmall Wonder is a company on a mission to produce no-compromise, salon-grade, powdered beauty care products, all while reducing or eliminating the reliance on single-use plastic containers in the beauty industry. MINIMAL designers and engineers worked...