Industrial Design Case Study: An Office Chair with South American Sensibilities

When Colombian furniture company MUMA sought to produce a new office chair, they turned to ID consultancy Curve ID. MUMA's brief was both wide open and challenging: 'Design a task chair to bolster market share in South America, whilst considering international expansion'. Our response needed to be ultra sensitive to the local market and manufacturing opportunities, yet also create interest in a crowded sector overseas. The brief provided scope for all of our team's talents to...