Industrial Design Case Study: A Self-Coiling Charging Cable

This Lup Cable, conceived of by ex-Apple mechanical engineer John Hanna, is a self-coiling charging cable. To turn it into a finished product, Hanna and his company, Reaction Labs, tapped industrial design and engineering consultancy Design 1st. Product Design RequirementsAiming to revolutionize cable management with magnetic technology, the project focused on surpassing typical USB-C and Apple performance criteria while introducing a self-coiling mechanism. Product design goals and...