In Her Own Words: How Cat Coffrin turned her identity crisis into a business idea

Cat Coffrin was work-addicted, hard-driving and sure she was on the right track — until she wasn't. In 2019, I had a mid-career identity crisis. It was surprising, painful, and it totally changed my life. I thought that I’d done everything right: I worked my way through college with nine jobs and internships, I studied abroad in South Africa, volunteered regularly, and started in my dream role immediately after graduation. From there, I climbed up the ranks. I threw myself willingly into…...