On Monday, Vice President Kamala Harris was an exciting political contender. By Thursday night, ensconced in the liberal bubblewrap of Chicago’s United Center, she felt a lot like the next President. The transformation was a masterwork of not just political branding, but of branding in general. The Democratic Party found a way to harness the almost intangible momentum that turns a good candidate into a winning one. The DNC has represented a best-case brand turnaround for the...
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