Persuasively selling a sensory body product online, where consumers can’t touch, smell, or test it, can pose a challenge for modern beauty and skincare companies. One way to do this well: make the product art direction, photography, and copy as tactile and evocative as possible. Cult DTC skincare company Soft Services and perfumery DS & Durga a are experts at doing just that. Now they’ve joined forces for a new Soft Services exfoliating buffing bar, and the creative assets and...
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