How popular is Kendra Scott’s Elisa necklace? Enough to sell one every minute

If you have a tween girl in your life, she’s very likely obsessed with a dainty necklace with an oval pendant. The Elisa necklace, made by the Austin-based jeweler Kendra Scott, comes in every color of the rainbow. Thanks, in part, to the brand’s cult following among the tween set, an Elisa necklace is sold every minute. Eleanor Woodsworth, an 11-year-old in Brooklyn, discovered the brand over the summer. She perused the many Elisa options in store, settling on a turquoise pendant,...