When Libby Wadle became CEO of J.Crew Group in November 2020, conditions were not ideal. It had been six months since the company—which tripled annual revenue to $2.2 billion between 2003 and 2013—had declared bankruptcy after six years of spiraling sales. For longtime J.Crew fans, it was an unthinkable low. Launched in 1983 as a less starched, and affordable, alternative to Ralph Lauren, J.Crew upended the apparel industry by selling its Hamptons-preppy clothing directly to young...
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