Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply. New CEO Joshua Schulman laid out his turnaround plan on Thursday after Burberry reported a loss for the first half of its financial year and announced a 40 million pound ($50.67 million) cost savings programme. The group’s shares surged more...
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