How Buc-ee’s gas stations became the unlikely champion of EVs

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. The fast-moving electric vehicle revolution seems to be navigating some speed bumps lately, with sales leveling off, questions about future demand, and EV policy debates becoming increasingly political. But some auto-sector players are still racing ahead—and not just obvious EV-centric brands like Tesla. One notable example: a recent team-up between Mercedes Benz and Buc-ee’s, the...