Heinz ads accused of racism, Ikea’s poignant new campaign, and why FIFA’s bad new logo is a good thi

This week in branding news, Heinz faced substantial backlash for multiple ads accused of racism, Ikea used its recognizable product marketing to make a difference, and FIFA’s new logo reassured fans. Here’s what you need to know. [Image: Heinz] Heinz’s very bad week The news: Heinz is having a very bad week. The company has issued two apologies since Sunday for two separate ads, each of which were accused of platforming racially insensitive imagery.  Big picture: At the...