Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. The job listing in a widely shared TikTok video—an ad from UnitedHealthcare, seeking a new chief executive officer—was fake. But it actually raises a real question: Who would want to be CEO of a major healthcare insurer right now? It is of course too soon to be certain of the long-term implications of the shocking murder of UnitedHealthcare CEO Brian Thompson. But it feels like...
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