Goldfish pulls a marketing stunt, Kate Spade collabs with M&M’s, and ‘Gladiator II’ gets an AR-power

This week in the branding world, Goldfish debuted an odd rebrand, Kate Spade teamed up with M&M’s, and Gladiator II’s collectible popcorn bucket left us speechless. Here’s everything you need to know about the latest branding news. [Photo: Goldfish] Goldfish goes adult The news: Remember Goldfish, the beloved fish-shaped cheddar snack of your childhood? Well, try to forget it, because the company is renaming itself to “Chilean Sea Bass”—at least temporarily. Big picture:...