Gardening, anyone? Cannabis brands get sneaky with their TikTok marketing

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Brands have always had a weakness for glomming onto youth slang as an attempt to signal authenticity and relevance. But for a brand like Cann, whose marketing strategy relies heavily on social platforms including TikTok, keeping up with the latest slang is a must. Cann is a THC-infused seltzer, with flavors including Blood Orange Cardamom, Lemon Lavender, and Grapefruit Rosemary—plus a...