"If we succeed in finding solutions that correspond to each material, it will result in completely different design methods and formal characters."Those words were written by Willy Guhl, one of Switzerland's first industrial designers, in 1950. He backed up that philosophy with action. In 1951, he was teaching at the Zurich University of the Arts when he learned of an interesting opportunity: Eternit, a Swiss company whose eponymous product was fiber cement produced in sheets, contacted the...

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