From hidden menus to silly gifs, fast food kiosks are getting a fun rebrand

If you go to Shaquille O’Neal’s fast casual chain, Big Chicken, and order on one of the restaurant’s kiosks, Shaq will tell you a secret.  That’s because the home-cooking-inspired chain is launching a new branding experience at its in-store kiosks that features a sneaky gif of Shaq who guides you, the user, to three combo meals that aren’t available on the official menu. The custom-made interactive, called “The O’Neal Family Secret Menu,” includes the option to order a chicken sandwich the...