Forget design incubation labs. This logo was literally grown in a petri dish

The design industry of late is rife with innovation labs and incubators churning out projects. But the designers behind a new logo took the concept of design incubator much more literally: They grew it from actual bacterial cultures. Crucible, an experimental drinks lab and consultancy in London, worked on the mark with its longtime London-based creative collaborator Madalena Studio. And while the logo may not suit a consumer-facing brand, it’s effective in communicating the science...