Even Taylor Swift isn’t immune to the dark side of social media

As an expert in consumer behavior, I recently edited a book about how social media affects mental health. I’m also a big fan of Taylor Swift. So when I listened to Swift’s latest album, The Tortured Poets Department, I couldn’t help but notice parallels to the research that I’ve been studying for the past decade. It might seem like an outlandish comparison. What can the bestselling album of 2024 have to do with research into the dark side of social media? But bear...