Elon Musk burned a bridge with advertisers. His new pitch isn’t enough to rebuild it

When Elon Musk was on stage at the Dealbook conference last November, he had a message for advertisers who had left ​​his X platform (formerly Twitter) after he clattered out a number of antisemitic posts.  “I hope they stop. Don’t advertise,” Musk said. “If somebody is going to try to blackmail me with advertising, blackmail me with money, go fuck yourself. Go fuck yourself. Is that clear? I hope it is.” Seven months later, Musk found himself on stage at Cannes Lions—the...